Our Motivation - The Questions

• How can it be that the numbers of birds, animals and other species are declining so much so that many are becoming locally or globally extinct?

• How can it be that this is happening before our very own eyes?

• Although climate change is a very important contributor to the loss of biodiversity, why does biodiversity itself not receive as much attention?

• Why is there no plan B when we are obviously loosing the war against climate change, -with more and more carbon being released into the atmosphere-?

• Why are we as individuals and governments not doing anything substantial about the biodiversity crisis?

• Why are we content with doing merely some feel good measures?

• Why do we as individuals think it is enough to recycle and avoid a certain activity or product while doing nothing to convince the politicians to take real action in support of biodiversity?

• Why do we NOT see total consumption (increasing global population and greater consumption by everybody) as a real threat to the sustainability of the planet and do something about it?

• Why do we only choose to protect species that we find cute and cuddly in other countries but not our own?

• Why don't we recognize that it is the food chain that matters and place as much emphasis on species that are lower down in the chain but are ultimately essential for the species higher up the food chain and indeed pay attention to the whole ecosystems?

• Why do we think we can pressure other governments and boycott the products of other countries when we are NOT setting a good example in our own countries?

• How can we expect stakeholders to listen to our scientific arguments regarding one species when we refuse to listen to their arguments about another species?

• Why do governments get away with taking some high publicity measures such as naturalizing a piece of river, protecting a single species, setting aside some rather useless land or sea while failing to make a comprehensive plan to take real action to combat biodiversity loss at home and abroad?

• Why are we conned into buying something local which requires even more resources global?

• Why are other organizations winning battles but not the war against biodiversity loss?

• Why aren't scientists which without hesitation see the arguments posed by the above questions not shouting their heads off for urgent action to counter biodiversity loss?

• Why don't we work together to solve the problem based on persuasion rather than confrontation?

The Answer

These are the questions that have gone through our minds and the common answer is that someone needs to take the initiative to organize, inform and change attitudes and policy.

One can not always expect someone else to take the initiative. So we decided to take the initiative ourselves. An alternative would have been to join and try to change from within some other organization, but we thought it would be more effective to create our own and instead work with established organizations, scientists, the public and authorities to halt the loss of biodiversity.

We have spent our own time and money to start the campaign, but we definitely can not do it alone. We need your and everybody's moral support. On our home page and on our overview page you can see how easy it is to take the first steps to help us help the nature.